boompow

Painters Cape

Painters Cape, a painting company based in Cape Town with over 27 years of experience, specializes in painting residential, commercial, and industrial properties. They also offer roofing, restoration, and renovation services. Despite their extensive experience and wide range of services, they faced several challenges that were hindering their growth.


Identifying the Challenges

When Painters Cape approached Boompow Creative Studio, they were grappling with a number of obstacles. Their online presence was unoptimized, making it tough for potential customers to find them. Their branding was inconsistent across different platforms. They had only one Google review, and it was negative. Also, their bookings were seasonal, with most of their business coming in the summer months.

Setting Goals and Proposing Solutions

Our primary focus was on addressing Painters Cape’s unoptimized online presence. Their outdated website was difficult to navigate, their social media profiles were inactive, and the absence of a Google My Business profile was keeping them from appearing in local search results. Our objective was to revamp their online presence and make it a powerful tool for attracting new customers.

A Tailored Plan for Success

Our strategy began with a thorough SWOT analysis to understand Painters Cape’s strengths, weaknesses, opportunities, and threats. This comprehensive evaluation helped us identify the most effective solutions for their unique issues.

Rebranding for a Fresh Start

We started by creating a new brand identity for Painters Cape that was modern, professional, and appealing. The new color palette, both bright and sophisticated, along with a new font, Nunito Sans, breathed life into their brand. This versatile and easy-to-read font works well on both print and digital media, making it a perfect choice for a painting company.

Revamping the Website

Next, we developed a brand new website that was modern, responsive, and user-friendly. The redesigned website showcased Painters Cape’s work, services, and reviews in a clear and concise manner, making it easy to navigate on all devices, from desktop computers to mobile phones.

Enhancing Visibility with a Company Booklet

We also created a company booklet aimed at larger companies who might be interested in hiring Painters Cape. The well-designed and informative booklet highlighted their experience, expertise, and commitment to quality.

Optimizing Google My Business Profile

By optimizing Painters Cape’s Google My Business profile, we significantly increased website clicks and calls. The optimization also helped improve their rating from 1 star to 4.7 stars, reflecting their commitment to high-quality work and customer service.

Boosting Social Media Engagement

We increased Painters Cape’s social media engagement by regularly posting high-quality content and creating WhatsApp stories that showcase their work and services. This strategy significantly boosted their online visibility, leading to an increase in customer engagement.

Reflecting on Our Success

Overall, our strategic digital makeover achieved significant success. We rebranded their company, redeveloped their website, created an impressive company booklet, optimized their Google My Business profile, and boosted their social media engagement. These changes resulted in a significant increase in website traffic, leads, and sales, helping Painters Cape achieve their business goals.

We take pride in the transformation we brought about for Painters Cape, and look forward to seeing them continue to grow and succeed in the future.

Are You Ready for a Complete Business Makeover?

If you’re facing similar challenges, don’t hesitate to reach out to us. Boompow Creative Studio is always ready to help businesses transform their online presence and achieve their goals.