Case Studies
We keep it simple. Fix what matters. Make it perform.
Take a look.
Branding | SEO | Website Design | Graphic Design
Website Design | SEO
Website Design | SEO | Google Business | Social Media
Website Design | SEO
Website Design | SEO
Branding
Safari365 had the experience, but not the presence.
The old identity felt dated and didn’t reflect the level of travel they were actually selling. We repositioned the brand to speak to a more refined, high-end audience.
- Built a luxury-led visual identity
- Defined tone, audience, and positioning
- Created a brand system that feels consistent across every touchpoint
Now it looks like a 5-star experience before you even click.
Website Design
The old website didn’t guide users. It just existed.
We rebuilt it from the ground up with one goal:
make it easier for the right client to take action.
- Clean, structured user journeys
- Clear calls to action
- Mobile-first and performance-driven
- Designed to support high-value enquiries
Result:
Faster load times. Better flow. More completed enquiries.
Graphic Design & Visual Assets
Compelling visuals that stop the scroll and communicate value instantly. From logos to social media graphics, we create the visual assets that support your online marketing and drive engagement.
- Client personas to guide communication
- High-end proposal and quotation templates
- Consistent visual language across documents
- Clean, premium layouts that build trust
Search Engine Optimisation (SEO)
There was no SEO strategy. No keyword targeting. No real direction.
We built everything from scratch, starting with how their ideal client actually searches.
- Defined target audience and search intent
- Built a keyword strategy around high-value travel queries
- Structured the site for long-term organic growth
- Optimised pages from day one
Result:
+45% organic traffic in 9 months
+40% qualified leads
Higher-intent visitors, not just more visitors
Website Design
Ker & Downey’s offering is world-class. The website needed to reflect that.
The previous site was content-heavy but lacked clarity and emotional direction. We restructured the entire experience around how people actually choose a safari.
- Rebuilt a large-scale site with a clearer, more intuitive structure
- Shifted from information overload to guided journeys
- Introduced a feelings-based approach to exploration
- Designed for discovery, not just navigation
Result:
A more immersive experience that helps users move from inspiration to enquiry.
SEO
Organic performance was declining, and the strategy wasn’t keeping up.
We stepped in to rebuild the SEO foundation around intent, not just keywords.
- Reworked keyword strategy across multiple international markets
- Identified missed high-intent opportunities
- Improved site structure for better crawlability and relevance
- Optimised content to match how luxury travellers actually search
Result:
Stronger visibility for high-value searches
More relevant traffic
A strategy built for long-term growth, not short-term spikes
Website Development
The old site made a powerful platform feel complicated.
Navigation was unclear, messaging wasn’t landing, and users had to work too hard to understand the product.
We rebuilt the experience to simplify everything.
- Clear structure around core features and use cases
- Stronger messaging focused on value, not jargon
- Designed to guide users toward action
- Built for speed, clarity, and scale
Result:
A cleaner experience that helps users understand faster and convert sooner.
SEO
There was no SEO strategy in place. No targeting. No real visibility.
We built everything from the ground up with a focus on how businesses actually search for logistics solutions.
- Defined key search opportunities across integrations and features
- Built out structured, SEO-driven landing pages
- Optimised content for intent, not just traffic
- Set a foundation for scalable, long-term growth
Result:
+50% organic traffic
+35% increase in qualified leads
Stronger visibility across high-intent searches
Social Media
Their product is powerful, but not easy to communicate.
We simplified the message and turned it into content people actually understand and engage with.
- Clear, educational content around logistics and automation
- Consistent brand voice across platforms
- Focus on real value, not noise
Result:
More engagement
Stronger brand positioning
Content that actually explains what they do
Google Business Optimisation
Local presence was underutilised.
We optimised their Google Business profile to support visibility, credibility, and trust.
- Fully optimised profile and service listings
- Improved search visibility for branded and local queries
- Strengthened overall presence across Google
Result:
More visibility where it matters most
Stronger first impressions in search
Website Design
Exim didn’t have an online store. Just a website.
Products weren’t properly listed, suppliers weren’t visible, and users had no clear way to browse or buy.
We turned it into a fully functional e-commerce platform.
- Built a scalable online store from the ground up
- Structured products and suppliers for easy browsing
- Created a clean, conversion-focused shopping experience
- Designed for both B2B and direct customer use
Result:
A platform that doesn’t just showcase products, it sells them.
We restructured how products and suppliers are presented to make the catalogue easier to navigate and easier to trust.
SEO
No optimisation. No rankings. No organic visibility.
We built the SEO foundation alongside the new store so every product and category had a purpose.
The biggest shift wasn’t just traffic. It was sales.
By combining structure, UX, and SEO, the site started doing what it was supposed to do.
- Keyword strategy aligned with real product searches
- Optimised product and category pages
- Structured the site for discoverability and scale
- Set up for ongoing organic growth
Result:
Sales spiked
+80% organic traffic
+60% increase in product visibility
Consistent growth from search
Website Design
The original site was small, basic, and didn’t reflect the level of experience being sold.
We rebuilt an expansive SEO-focussed website to align with a more premium, international audience and create a stronger first impression.
- Elevated the design to match a luxury safari brand
- Improved structure and user flow
- Designed for inspiration first, then conversion
- Created a more immersive, high-end browsing experience
Result:
A site that feels aligned with the product and attracts higher-value clients.
SEO
There was no real SEO strategy in place, and the site had very limited visibility.
We implemented a holistic approach, building both the foundation and the growth system around it.
- In-depth keyword and market research
- Optimised core pages for high-intent searches
- Structured the site for long-term organic growth
- Built supporting sites to drive backlinks and additional traffic
Result:
+55% organic traffic
More qualified enquiries
Stronger visibility across key destinations
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